Whether you are a startup, looking to expand, or re-evaluating your current market, a market analysis helps you to identify the attractiveness of a market. It also detects current and future risks of operating in that location. Market analysis provides you with a holistic, or well-rounded picture of the markets you are interested in operating in. The components of the analysis include several evaluation tools, including a discussion of your industry and its outlook in the market. It also analyzes the target market, conducts a competitive analysis, and identifies cultural and legal regulations.